Cromosoma – Designing Futures 2050

Cromosoma is an inclusive creative initiative that integrates individuals with Down syndrome into the world of design, advertising, and branding. The project develops an innovative and diverse creative space, where professionals and neurodiverse talents collaborate to produce customized corporate products, sublimated textiles, and advertising campaigns.

Through a structured program, Cromosoma provides training in design, printing techniques (such as sublimation and screen printing), and marketing strategies, equipping participants with the skills needed for employment and entrepreneurship. By bridging the gap between creativity and inclusion, the project aims to challenge industry norms, promote professional autonomy, and highlight the value of neurodiverse perspectives in design and advertising.

Cromosoma is more than just a business—it is a social movement that transforms creativity into a tool for empowerment and economic independence, demonstrating that inclusion is not only possible but also beneficial for innovation and business growth.

Overview of the issue and your approach: Cromosoma aligns with Sustainable Development Goal (SDG) 8: Decent Work and Economic Growth, which promotes inclusive and sustainable economic growth, employment, and decent work for all. The project addresses the lack of professional opportunities for individuals with Down syndrome in the creative and advertising industries, where they are often excluded due to societal biases and a lack of accessible training programs.

Despite their creativity, unique perspectives, and potential contributions, individuals with Down syndrome face barriers to employment and professional development, limiting both their autonomy and the diversity of the workforce. At the same time, the creative industry often lacks truly inclusive and innovative workspaces that embrace neurodiverse talents.

Cromosoma provides a structured training and employment program where professionals and individuals with Down syndrome collaborate in branding, design, sublimation, and customized corporate products. The project not only offers practical skills and career pathways but also redefines the role of neurodiverse individuals in the workforce, fostering creativity, independence, and economic inclusion.

By challenging stereotypes and proving the value of diverse perspectives, Cromosoma creates a more inclusive and socially responsible creative industry. It demonstrates that design, advertising, and branding can be enriched by integrating different ways of thinking, making workplaces more innovative, equitable, and sustainable.

The stakeholders in your project: The key stakeholders in Cromosoma include individuals with Down syndrome, who receive training and employment opportunities; design and marketing professionals, who mentor and collaborate in the creative process; businesses and organizations, who become clients and partners by purchasing inclusive design services; and the broader community, which benefits from increased awareness and representation of neurodiverse talent in the creative industry.

Agreement: Accepted